We’ve been working with Habr as a content agency for nearly 15 years — and we truly love this platform. People here read carefully, think deeply, and actively engage in discussions (and rarely drift into noise).
When clients ask, “Where can we talk about our technologies or complex products so that the right audience actually understands us?” — Habr is always at the top of our list.
Habr gives access to an audience you simply can’t reach through traditional channels. These people don’t scroll endlessly through Instagram or TikTok ads. They come to Habr for specific, meaningful information — and when you address them properly, the results are immediate and tangible.
More and more companies now understand that a Habr blog isn’t about posting a press release for the sake of it. It’s a powerful tool for attracting both clients and professionals.

To me, Habr is a platform where content is judged by depth and practical value. The audience ignores clickbait and templated materials, focusing instead on analytics, expert opinions, and proven case studies.
Every publication here is tested by the community. It’s not enough to publish statements without arguments or data without sources. The comment section quickly turns into a discussion space where readers expand, clarify, or challenge the author’s position. This creates an environment where superficial approaches simply don’t survive.
That’s why working with Habr requires a strong focus on quality. Successful materials offer unique insights, logical structure, and solid evidence — in short, clarity and substance. This allows you to engage an audience that values content over form and create materials that remain relevant beyond temporary trends.

Habr is a unique platform with deep expertise and a high-quality IT audience that values useful content and expert opinions.
Participating in the partner program training helped us better understand how to work with the platform and choose effective interaction formats.
We were especially impressed by Habr’s professional editorial team, which knows how to create engaging special projects and adapt complex topics for a broad audience. We see strong potential for collaboration and look forward to launching joint projects in the future. Thank you to the Habr team for their expertise and professional approach!

Habr’s Partner Program for agencies is not about formal agreements — it’s about direct communication with the platform team, joint participation in presales, and collaborative development of content strategies for interesting clients.
In most cases, it means finding personalized and highly relevant promotion options tailored to each client’s business goals, industry, and audience.
The training and onboarding provided by the Habr team deserve special mention — it feels more like mentorship than onboarding. Overall, the level of involvement and results-oriented approach is impressive. I confidently recommend the program to agencies working with content projects.

We’ve been working with Habr for over a year. During this time:
- Some articles reached 300K reads;
- Some articles brought in 2,000 subscribers;
- We completed partner training and learned a lot about the platform’s functionality — and the team is always friendly and helpful when solving client tasks.
In short: if you’re not reading Habr yet — start reading it. If you’re not writing about your business on Habr — start writing. Your clients are there.

Habr gathers people who genuinely want to understand topics in depth. This is not a “publish and forget” platform — sometimes articles published a year ago continue to attract new readers.
The audience is intelligent, asks questions, discusses, and provides honest feedback. That’s valuable because you can not only present your product but also understand how it’s perceived and what ideas or needs users have.
Working with Habr means real dialogue with an engaged audience. It’s a place to test hypotheses, find new clients and partners, or simply connect with people who truly care about what you do.

The training was excellent. We gained valuable insights into the platform’s content (which is outstanding), special projects, and internal processes. The presentation by Yulia Semenyuk on special projects stood out in particular — we see these formats as highly effective for our clients.

I especially loved the section about working with authors 👏👏👏 Everything was interesting! Personally, I appreciated Sasha’s presentation the most — the thoughtful and respectful approach to motivating people to create content resonated with us. We follow similar principles in our work, so it felt very aligned.

We’ve been managing corporate blogs for our clients on Habr for many years and consistently see measurable results. When content is based on analytics, case studies, and a clear message, the audience reads, discusses, and converts.
Habr is an environment where depth and practical value matter. Clickbait and empty claims don’t work here. Publications are tested by the community — which gives them long life. Articles are revisited months and even years later.
The partner program training became a serious upgrade for us. We gained a deeper understanding of editorial standards, formats, evidence requirements, and structure. We refined our internal processes — from briefing authors and working with sources to fact-checking and producing special projects together with Habr’s editorial team.
Partner status gave us more flexibility and tools. We can now offer clients additional advantages — from preferential placement terms to direct interaction with the editorial team. It makes collaboration more transparent, convenient, and effective.
Why work with Habr through an agency rather than independently or via freelancers? Because consistency, quality, and speed matter. Research, editing, fact-checking, design, publication, analytics, and feedback — this is team effort. We are responsible for the entire cycle and the result, not just a set of texts. And Habr’s team plays a huge role in that.
We’re proud to be partners and to create strong projects on Habr that deliver real business results.

We focus on PR and SMM for tech companies, so we turned to Habr as the primary platform for reaching IT audiences.
We discovered that Habr is not only about IT and not only about articles. There are interesting case studies from non-tech businesses (dentistry, for example), and the Habr team creates creative, gamified special projects in the feed — fresh and inspiring formats we wanted to learn from.
Overall, the training was fast, structured, and clear. We saw many diverse case studies with strong content and real audience engagement.
After completing the program, we’re excited to bring new agency clients to Habr and launch projects together.