Habr — Partner Program

Case
studies in promotion

Product management

Inform wide audiences about your products, test new ideas, and find clients and partners

HR communications

Build your IT brand on Habr: attract and retain specialists through engaging content

Reputation management

Monitor mentions of your company and manage your image and reputation

[ Product management ]

METTA / Sponsored article

27K

audience reach

2,969

link clicks

68

bookmarks

90

comments

Goal

Promote the YOGA 4D Triumph chair

Solution

We focused on how a sedentary lifestyle impacts health. To demonstrate the chair’s ergonomics in action, we created a hands-on product review. We thoroughly demonstrated all adjustment mechanisms and explained how thoughtful design ensures comfort throughout the workday. We also highlighted that AI was involved in developing the chair to spark additional interest among tech-oriented readers

[ Product management ]

Jet Infosystems / Special project: Night at the data center

27M

audience reach

> 100K

landing page views

7,626

clicks to the client’s website

761

clicks to the client’s
blog

Goal

Increase IT brand awareness among engineers and drive additional attention to open vacancies

Solution

Since engineers frequently deal with unexpected situations at work, we demonstrated how Jet Infosystems trains specialists to handle unexpected challenges creatively. We created an interactive game with quiz elements in the format of a mystical visual novel. Users solved a mysterious system failure while learning about the company’s work culture and technical environment

[ Reputation management ]

SM Clinic / Sponsored article

25K

audience reach

137

bookmarks

55

upvotes

52

comments

Goal

Show that SM Clinic’s medical specialists possess deep expertise in vascular treatment and prioritize preventive care

Solution

To help readers recognize themselves in the story, we structured the article around a typical programmer with a sedentary lifestyle. We combined this narrative with doctors’ commentary on thrombosis risks and emphasized the importance of diagnostics and modern treatment methods. The article concluded with a positive outcome to reinforce the importance of timely prevention

[ Reputation management ]

Gemotest Laboratory / Sponsored article

17K

audience reach

39

bookmarks

32

upvotes

28

comments

Goal

Strengthen Gemotest’s image as a company with deep expertise in modern diagnostic methods

Solution

We published a sponsored article written from the perspective of the Head of the Gemotest Genetic Research Center. The article addressed common misconceptions about genetic testing and explained what reliable data such tests actually provide. We presented the clinic as a place where specialists apply practical experience and advanced diagnostic knowledge responsibly — rather than chasing consumer trends

[ Reputation management ]

Rostelecom / Special project: Company day

110K

landing page views

4,832

game sessions launched

21,851

points scored by the most active player

Goal

Increase the attractiveness of the IT brand using the company’s anniversary as a news hook

Solution

To introduce users to Rostelecom’s technical side, we created a fun runner-style game with quiz elements. Through gameplay, users explored interesting facts from the company’s history, tested their professional knowledge, and overcame interactive challenges. To encourage deeper engagement, participants were motivated with prizes

[ HR communications ]

Greenatom / Stories

58,793

total slide views

1,211

clicks to the backend
developer vacancy

787

clicks to the client’s blog

Goal

Hire a Senior-level backend developer

Solution

To generate more applications, we incorporated themes inspired by The Elder Scrolls game series. In the storyline, the backend developer dreams of completing a refactoring quest in ancient ruins. Nostalgia and pop culture references resonated strongly with the audience and boosted engagement

Testimonials

Ekaterina Berestova

Managing Director, Loft PR Studio

We’ve been working with Habr as a content agency for nearly 15 years — and we truly love this platform. People here read carefully, think deeply, and actively engage in discussions (and rarely drift into noise).
When clients ask, “Where can we talk about our technologies or complex products so that the right audience actually understands us?” — Habr is always at the top of our list.
Habr gives access to an audience you simply can’t reach through traditional channels. These people don’t scroll endlessly through Instagram or TikTok ads. They come to Habr for specific, meaningful information — and when you address them properly, the results are immediate and tangible.
More and more companies now understand that a Habr blog isn’t about posting a press release for the sake of it. It’s a powerful tool for attracting both clients and professionals.

Murat Salpagarov

Head of Content Marketing, Crystal PR

To me, Habr is a platform where content is judged by depth and practical value. The audience ignores clickbait and templated materials, focusing instead on analytics, expert opinions, and proven case studies.
Every publication here is tested by the community. It’s not enough to publish statements without arguments or data without sources. The comment section quickly turns into a discussion space where readers expand, clarify, or challenge the author’s position. This creates an environment where superficial approaches simply don’t survive.
That’s why working with Habr requires a strong focus on quality. Successful materials offer unique insights, logical structure, and solid evidence — in short, clarity and substance. This allows you to engage an audience that values content over form and create materials that remain relevant beyond temporary trends.

Daria Kulakova

Special Projects Manager, Grechka Media

Habr is a unique platform with deep expertise and a high-quality IT audience that values useful content and expert opinions.
Participating in the partner program training helped us better understand how to work with the platform and choose effective interaction formats.
We were especially impressed by Habr’s professional editorial team, which knows how to create engaging special projects and adapt complex topics for a broad audience. We see strong potential for collaboration and look forward to launching joint projects in the future. Thank you to the Habr team for their expertise and professional approach!

Artyom Sokolov

CMO, ExLibris Agency

Habr’s Partner Program for agencies is not about formal agreements — it’s about direct communication with the platform team, joint participation in presales, and collaborative development of content strategies for interesting clients.
In most cases, it means finding personalized and highly relevant promotion options tailored to each client’s business goals, industry, and audience.
The training and onboarding provided by the Habr team deserve special mention — it feels more like mentorship than onboarding. Overall, the level of involvement and results-oriented approach is impressive. I confidently recommend the program to agencies working with content projects.

Slava Ryumin

Head of Slava Ryumin’s Content Team

We’ve been working with Habr for over a year. During this time:
- Some articles reached 300K reads;
- Some articles brought in 2,000 subscribers;
- We completed partner training and learned a lot about the platform’s functionality — and the team is always friendly and helpful when solving client tasks.
In short: if you’re not reading Habr yet — start reading it. If you’re not writing about your business on Habr — start writing. Your clients are there.

Anton Savchenko

Creative Strategist, Crystal PR

Habr gathers people who genuinely want to understand topics in depth. This is not a “publish and forget” platform — sometimes articles published a year ago continue to attract new readers.
The audience is intelligent, asks questions, discusses, and provides honest feedback. That’s valuable because you can not only present your product but also understand how it’s perceived and what ideas or needs users have.
Working with Habr means real dialogue with an engaged audience. It’s a place to test hypotheses, find new clients and partners, or simply connect with people who truly care about what you do.

Natalia Dybina

CEO, MassEffect Agency

The training was excellent. We gained valuable insights into the platform’s content (which is outstanding), special projects, and internal processes. The presentation by Yulia Semenyuk on special projects stood out in particular — we see these formats as highly effective for our clients.

Ksenia Morozova

PR Manager, iTrend Digital Communications Agency

I especially loved the section about working with authors 👏👏👏 Everything was interesting! Personally, I appreciated Sasha’s presentation the most — the thoughtful and respectful approach to motivating people to create content resonated with us. We follow similar principles in our work, so it felt very aligned.

Alla Ivannikova

Head of Medoed Marketing Agency

We’ve been managing corporate blogs for our clients on Habr for many years and consistently see measurable results. When content is based on analytics, case studies, and a clear message, the audience reads, discusses, and converts.
Habr is an environment where depth and practical value matter. Clickbait and empty claims don’t work here. Publications are tested by the community — which gives them long life. Articles are revisited months and even years later.
The partner program training became a serious upgrade for us. We gained a deeper understanding of editorial standards, formats, evidence requirements, and structure. We refined our internal processes — from briefing authors and working with sources to fact-checking and producing special projects together with Habr’s editorial team.
Partner status gave us more flexibility and tools. We can now offer clients additional advantages — from preferential placement terms to direct interaction with the editorial team. It makes collaboration more transparent, convenient, and effective.
Why work with Habr through an agency rather than independently or via freelancers? Because consistency, quality, and speed matter. Research, editing, fact-checking, design, publication, analytics, and feedback — this is team effort. We are responsible for the entire cycle and the result, not just a set of texts. And Habr’s team plays a huge role in that.
We’re proud to be partners and to create strong projects on Habr that deliver real business results.

Nikita Kamitdinov

CEO, FromScratch Agency

We focus on PR and SMM for tech companies, so we turned to Habr as the primary platform for reaching IT audiences.
We discovered that Habr is not only about IT and not only about articles. There are interesting case studies from non-tech businesses (dentistry, for example), and the Habr team creates creative, gamified special projects in the feed — fresh and inspiring formats we wanted to learn from.
Overall, the training was fast, structured, and clear. We saw many diverse case studies with strong content and real audience engagement.
After completing the program, we’re excited to bring new agency clients to Habr and launch projects together.

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Partner programfor agencies

Solve your clients’ brand, product, and HR challenges with the Habr audience.We offer agencies exclusive terms and rewards of up to 30%

Ready to partner?

Partnershipbenefits

Earn up to 30%

Special terms

Launch bonuses

Training

Case Studies

Support

After completing the training and presenting a case, you receive Certified Habr Partner status

Engagementmetrics

Since 2006, we’ve been creating content and building UGC communities. We know how to communicate your product’s value and increase brand awareness

13M MAU

62% of traffic comes from search engines

Top cited media

Audienceand interests

Habr’s audience consists of 13 million highly qualified professionals with above-average incomes

95 k

177 k

305 k

378 k

Our users have a broad range of interests. They are passionate about IT, business, science, engineering, and lifestyle. Products that resonate with the audience include:

Home and work tech & gadgets

Furniture for home and office, lifestyle products

Health and wellness services

Online education and professional development

Casestudies in promotion

Product management

HR communications

Reputation management

METTA / Sponsored article

27K

2,969

68

90

Jet Infosystems / Special project: Night at the data center

27M

> 100K

7,626

761

SM Clinic / Sponsored article

25K

137

55

52

Gemotest Laboratory / Sponsored article

17K

39

32

28

Rostelecom / Special project: Company day

110K

4,832

21,851

Greenatom / Stories

58,793

1,211

787

Agenciesсertified by Habr

Testimonials

Ekaterina Berestova

Murat Salpagarov

Daria Kulakova

Artyom Sokolov

Slava Ryumin

Anton Savchenko

Natalia Dybina

Ksenia Morozova

Alla Ivannikova

Nikita Kamitdinov

Q&A

Who Can Become

a Partner?

How to Become

a Habr Partner

and Get Certified?

Why Is the

Partner program
for agencies

Solve your clients’ brand, product, and HR challenges with the Habr audience.
We offer agencies exclusive terms and rewards of up to 30%

Partnership
benefits

Engagement
metrics

Audience
and interests

95 k

177 k

305 k

378 k

Case
studies in promotion

> 100K

Agencies
сertified by Habr

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