To increase awareness of MWS Cloud Platform among Middle+ developers.

We created a classic doodle jump–style game built around the idea that MWS Cloud Platform sits at the top of cloud solutions.

To tell the story of key eras in the IT industry to celebrate Habr’s 19th anniversary and highlight the contribution of partner companies.

We created a point-and-click game where players explored three digital eras in search of artifacts from partner companies, including PSB, Rosatom, Orion Soft, X5 Tech, and H3LLO.CLOUD.

To position the brand as an expert in the online education market and attract a new audience.

We conducted a research study among the Habr audience to explore the challenges and motivations behind learning on IT courses.

To show why working in industrial IT is exciting and strengthen SIBUR Digital’s image as a trendsetter.

We created a card-based choice test — big tech or heavy digital — to highlight the real challenges of working in industrial IT.

To increase brand awareness and strengthen the company’s image within the IT community through a game dedicated to Programmer’s Day.

We developed a card-based strategy game where participants recruited employees, launched a startup, and competed to reach the top of the leaderboard.

To build an attractive employer image with a modern and dynamic approach to work.

We created a racing-style game where participants competed in skills across three направления: backend, frontend, and mobile development.

To shape the image of a modern employer with large-scale projects and a strong corporate culture.

We launched a matching-style test where users checked their fit with the values and projects of the Lenta Tech IT team.

To increase awareness of the Evolution cloud platform and position the brand as a technology leader.

We created a Pac-Man–style game where the player helps migrate a client’s infrastructure to the cloud while overcoming “migration challenges” along the way.

To increase the attractiveness of VK as an IT brand and showcase the company’s technology stack.

We launched a futuristic, city-style game where participants had to identify real VK technologies and spot the “impostors”.

To promote Sber’s flagship podcast about the role of AI in sustainable development and strengthen Sber’s positioning as a leader of the ESG agenda in Russia.

We developed a tap-based game about saving the planet and seamlessly integrated insights from the podcast into the game’s storyline.

To showcase the diversity of IT projects in metallurgy and highlight the results of their implementation.

We launched a pinball-style game where users activated workshop units, scored points, and explored Severstal’s IT projects through interactive cards.

To position the real estate brand as an industry leader offering ready-to-move-in apartments in top neighborhoods.

We launched an AI-powered window view generator to show how a dream home can become reality.

To increase awareness of LA VIVION as a brand of engagement rings.

We launched a personality test that measured users’ level of romanticism. At the end, participants received a curated selection of engagement rings based on their romantic type.

To strengthen X5 Tech’s image as an expert in data and showcase the company’s business cases.

We conducted a study among data specialists on Habr, explored the challenges faced by the data community, and highlighted X5 Tech’s contribution to the industry.

To attract young specialists to internships at T1 IT Holding and highlight fast career growth opportunities within the company.

We launched a skill-based game where junior specialists upgraded their technical skills in analytics, Java development, and QA.

To present the release of the NGFW firewall and provide an inside look at the pilot implementation process.

We brought together expert articles and industry insights to show that launching an NGFW pilot is a complex but well-structured process.

To increase brand awareness of K2 Cloud among the IT audience and highlight the company’s technological expertise.

We created a chatbot with a built-in technical test where users solved engineering tasks. Everyone who completed the test received a unique set of custom Habr reactions.

To increase the attractiveness of the employer brand among Middle+ specialists.

We launched a competitive game tournament with practical tasks in cybersecurity, DevOps, and Go.

To attract IT professionals to Yandex Cloud as an employer with a strong and unique engineering culture.

We created an interactive chatbot where users solve technical challenges. As a reward, they unlocked the long-awaited dark theme on Habr.

To promote DDoS-Guard as a reliable solution for mitigating DDoS attacks and as a strong alternative to former Western providers.

We created a simple and engaging game where users had to defend against DDoS attacks, drawing attention to both the brand and the product.

To show that modern digital services cannot operate without data centers and reinforce the client's position as a market leader in Russia.

We created a card-based test in the Habr feed that used everyday examples to demonstrate how data centers impact our daily lives. The project was launched to coincide with Data Center Industry Day in Russia.

To attract attention to Rostelecom’s IT brand and available vacancies.

We created a runner-style game to introduce the audience to the real tasks IT specialists handle at Rostelecom.

To promote DatsTechTV — a platform for preparing IT-focused talks and presentations.

We launched a “hit the target” style game to show that DatsTechTV helps IT professionals create content that truly hits the mark.

To increase awareness of the company’s IT brand and attract candidates for engineering roles.

We created an interactive visual novel with test elements designed for monitoring engineers, service engineers, and diagnostics specialists.