To tell the story of key eras in the IT industry to celebrate Habr’s 19th
anniversary and highlight the contribution of partner companies.
Solution
We created a point-and-click game where players explored three digital eras in
search of artifacts from partner companies, including PSB, Rosatom, Orion
Soft, X5 Tech, and H3LLO.CLOUD.
To increase awareness of the Evolution cloud platform and position the brand
as a technology leader.
Solution
We created a Pac-Man–style game where the player helps migrate a client’s
infrastructure to the cloud while overcoming “migration challenges” along the
way.
To promote Sber’s flagship podcast about the role of AI in sustainable
development and strengthen Sber’s positioning as a leader of the ESG agenda in
Russia.
Solution
We developed a tap-based game about saving the planet and seamlessly
integrated insights from the podcast into the game’s storyline.
To increase awareness of LA VIVION as a brand of engagement rings.
Solution
We launched a personality test that measured users’ level of romanticism. At
the end, participants received a curated selection of engagement rings based
on their romantic type.
To strengthen X5 Tech’s image as an expert in data and showcase the company’s
business cases.
Solution
We conducted a study among data specialists on Habr, explored the challenges
faced by the data community, and highlighted X5 Tech’s contribution to the
industry.
To increase brand awareness of K2 Cloud among the IT audience and highlight
the company’s technological expertise.
Solution
We created a chatbot with a built-in technical test where users solved
engineering tasks. Everyone who completed the test received a unique set of
custom Habr reactions.
To show that modern digital services cannot operate without data centers and
reinforce the client's position as a market leader in Russia.
Solution
We created a card-based test in the Habr feed that used everyday examples to
demonstrate how data centers impact our daily lives. The project was launched
to coincide with Data Center Industry Day in Russia.