Corporate

blogs

Your brand at the heart of the IT community

Choice of tariff plan

I came

Start a Habr blog and ponder over the themes that you will cover

I told

Write about your achievements and failures, share tips and interesting stories

I impressed

Win the users’ affection and become an important part of the IT community

About project

Habr is the largest IT community. Corporate blog will grant you access to the IT audience and help become a part the community

largest Runet companies have been keeping their blogs on Habr for more than 10 years

11 000 000

unique readers monthly

350

companies run corporate blogs on Habr

75 %

of registered users are middle and higher grade developers

Goals

What a blog ensures

/ 01

Image

IT specialists will get to know that your company has a friendly and modern IT team.

/ 02

Boosted IT-brand

Specialists will understand that they want to work in your company when you tell more about yourself.

/ 03

Solved HR issues

Your will receive more job application for your vacancies from the specialists you need.

Formats

How we do it

Corporate blog is a dialogue with the community. But what to talk about? We have proven ideas:

/ 01

Stories about interesting projects

/ 02

Data scientist investigations

/ 03

Tales from the IT specialists’ life

/ 04

Announcements of interesting events

/ 05

Development backstage

/ 06

Useful tutorials

Adaptation

We will help you launch by

Analyzing

We will make quantitative and qualitative review of the competitors’ blogs and a detailed report.

Giving pointers

We will examine your content plan and provide recommendations using the very first article as an illustration.

Teaching

We will arrange master classes for your authors and demonstrate how to develop a blog properly.

Providing statistics

We will share all the web analytics, help monitoring company rating and its dynamics.

Examples

Corporate blogs

Corporate blogs helped these companies to become an important source of professional experience in the modern IT community. They built the right communication with the audience and participate in Habr events.

10/10

Dodo Engineering

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Web development

Software

Mobile technology

Blog Formula

IT rules the entire business: blameless culture + no bullshit. First person blog ran by developers

Achievements

Winner in «The Best Corporate Blog» nomination of the «Technotext-2020» award

Every 5th article generates at least 100 comments.

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Mobile technology

Web services

Games and entertainment

Blog Formula

Utility is crucial. Unique technical cases told by specialist for specialists.

Achievements

173 Habr authors work in the company

150,000 — 200,000 blog visitors every month

RUVDS

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Communications and telecommunications

Domains and hosting

Web services

Blog Formula

DIY culture with a nostalgia hint + respect for the engineering mindset.

Achievements

About 350,000 article readers per month

More than 550 comments per week

Selectel

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Hardware

Communications and telecommunications

Domains and hosting

Blog Formula

Popular science is power! Daily news from the science and technology world in down-to-earth presentation.

Achievements

Top 2 among corporate blogs

The company employed several dozen authors with professional expertise

Rostelecom

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Software

Communications and telecommunications

Web services

Blog Formula

IT brand is the staff of life. Product blog of the largest state corporation.

Achievements

111 articles published

Exponential rating (Habr index) growth over the past six months

«Blog — Big Data Expert» and «Blog — Digitalization Expert» nominee of the «Technotext-2020» award

Флант

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Consulting and support

Web services

DevOps

Blog Formula

Articles on company-specific technologies written by engineers.

Achievements

Blog was founded in 2017, and already in 2020 got «The Best Corporate Blog» achievement

Flant employees are the top authors of a number of Habr hubs (e.g., Kubernetes and DevOps)

Ranks among Top 20 by Habr rating

LANIT Group

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Software

Hardware

Consulting and support/p>

Blog Formula

Blog covering all IT facets, from company cases and news to book reviews and pop culture.

Achievements

Consistent publications every week

Explosive blog popularity growth (got into Top 20 just in first six months)

Ranks among Top 10 corporate blogs on Hab

38,000 subscribers

Tutu.ru

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Web development

E-commerce

Web services

Blog Formula

Comprehensive look at travel: IT, usability, nonfiction about transport and the world.

Achievements

Informative materials for readers with different field of expertise

74,000 subscribers (2nd most subscribed blog among Top 20 corporate blogs)

«The Best Corporate Blog — 2020» achievement

Sberbank

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Software

Mobile technology

Web development

Blog Formula

More than just a bank: showing our expertise in IT through the achievements and cases of our developers. The booster-blog where we publish articles from the devs of different specialities.

Achievements

One of the 2020 most successful blogs — two articles with approximately 130 thousands of views each and four more with over than 20 thousands

Ozon Tech

Company blog on Habr

Registrations on Habr

Blog publications

Total views

Comments on publications

Top 3 Blog Themes

Web development

E-commerce

Web services

Blog Formula

Everything as code: minimum manual actions, maximum automation. Blog of the Russia’s leading e-com.

Achievements

Ranks among Top 20 by Habr rating

73 articles published

«Blog — Programming Expert» and «Blog — DevOps Expert» nominee of the «Technotext-2021» award

Tariffs

Pricing plans

We offer two pricing plans: Business and Gigant. To Gigant plan you can add a Gigant+ subscription to get access to the new Habr features.

Price list for residents of Russia Price list for non-residents of Russia

Giant

15 tariff options

«Communication with the users» 6

In two languages:

Company description

Publication of articles

Publication of news

Deferred publication

No third-party advertisements

Management of employees’ rights in a blog

«Increased awareness» 6

Widgets:

Standard widgets

20 Custom widgets

10 Mobile app widgets

2 Statistics trackers: Google Analytics and Yandex.Metrika

Tracking readers of articles

Corporate blog branding

«Successful blog launch» 3

(services for new customers)

Express review of the first article

Content plan analysis (appraisal)

Group webinar on Habr for up to 5 persons

3 months 6 months 12 months

3 mon 6 mon 12 mon

1 additional option

«Blog development» 1

Express content analysis

5 additional options

«Blog development» 2

Blog content analysis

Article review

«Article Promo» 1

Announcement of article in Habr social media (FB, VK, Twitter, TG)

«Мотивация хабраавтора» 2

5 additional author invites (for renewals*)

Group webinar on content for authors or «PRO blog» group webinar on Habr (for renewals*)

15 additional options

«Blog development» 5

Blog content analysis

Article review

Content analysis. Comparison with competitors on Habr

Workshop on corporate blog creative

One post about corporate blog in social media

«Article Promo» 3

Placement in a promo block for 1 week

Placement in «Reading Now» block for 5 days

Announcement of 2 articles in Habr social media (FB, VK, Twitter, TG)

«Habr Author Encouragement» 7

Participation of 2 company employees in «Content code» course

10 additional author invites (for renewals*)

A gift from the «Habr Author’s Kit»

Right to use Habr logo on one event

Webinar on content for authors (up to 30 participants)

«PRO blog» group webinar on Habr (for renewals*)

Masterclass for 1 author (1 out of 4 a year)

RUB 165,000 before VAT

RUB 198,000 including VAT

Get Giant 3 plan

Business

13 tariff options

«Communication with the users» 6

In two languages:

Company description

Publication of articles

Publication of news

Deferred publication

No third-party advertisements

Management of employees’ rights in a blog

«Increased awareness» 4

Widgets:

Standard widgets

2 Custom widgets

5 Mobile app widgets

1 Statistics tracker: Google Analytics or Yandex.Metrika

«Successful blog launch» 3

(services for new customers)

Express review of the first article

Content plan analysis (appraisal)

Group webinar on Habr for up to 5 persons

3 months 6 months 12 months

3 mon 6 mon 12 mon

1 additional option

«Blog development» 1

Blog content analysis

2 additional options

«Blog development» 1

>Blog content analysis

«Habr Author Encouragement» 1

Group webinar on content for 2 authors

7 additional options

«Blog development» 2

Blog content analysis

10 ideas for blog

«Article Promo» 2

Placement in a promo block for 1 week

Announcement of 1 article in Habr social media (FB, VK, Twitter, TG)

«Habr Author Encouragement» 3

Participation of 1 company employee in «Content code» course

5 additional author invites (for renewals*)

Webinar on content for 3 authors

RUB 110,000 before VAT

RUB 132,000 including VAT

Get Business 3 plan

If you have any questions, write to:

corp@habr.team

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