Media

advertising

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Service
Targeted advertising on Habr will help you to promote your projects and products straight to your audience within the biggest IT-community
Task examples
What does media advertising give?
/ 01
Solving HR tasks
on Habr
Target vacancies advertising to the target IT audience in relevant Hubs. Do you need a C++ developer? The banner will be placed only in the relevant hub.
/ 02
Event announcement
Tell about your event to those who actually need it. For instance, if your conference is held in Kazan, we will target Tatarstan and neighboring regions.
/ 03
B2B promotion
Tell other companies about your products and services. We will place the banner in the relevant stream: for example, in «Management».
/ 04
B2С promotion
Pitch your services and products. Do you have an Android app? We will show advertising on Android devices only.
Process
How do we do that?
preparing
Advertising campaign preparation
Detailed media plan
We will prepare a detailed media plan specifying free traffic forecast, and estimate clicks number and coverage.
CTR forecast
We have a great number of cases involving your competitors, that will serve as a basis for our CTR forecast.
Targeting
Impressions can be targeted by: geography, hubs, daypart, gadgets, OS and frequency.
Impression guarantee
Unlike programmatic advertising, we guarantee impressions. You will get every impression you bought.
Fast placement
We will place your banner within 24 hours, if it meets the requirements.
complex
Advertising campaign
No bots
Advertising is invisible for bots. The system detects bots by fraud-specific cookies.
Guaranteed coverage
We can guarantee 30,000 Habr users coverage for the minimum budget of RUB 96,000. The coverage grows with the budget.
Continuous campaign
You will not have to stop the campaign until additional documents signing, if you decide to change the number of impressions.
Easy pause
At your wish we will pause your impressions within one hour.
Edition available
You even can replace a creative or add a new one during ongoing advertising campaign.
analytics
Analytics
Automated A/B testing
Automatic A/B testing: you can download several creatives at once, and the system will choose the most efficient one.
Budget rellocation
We track your campaign efficiency: if a banner space out of several ones used in the advertising campaign proves to be more efficient, we will prompt you to redistribute the budget to its benefit.
Daily reports
Daily statistics of impressions/clicks for each banner: you will be able to get reports both during the campaign and when it ends.
Data stored
Campaign analytics will be accessible even in a year. Upon relaunch, we will consider data obtained during your previous campaign.
AdFox (Yandex) reports
We work with AdFox and we can provide you all AdFox reports.
Formats
Placements
Technical requirements
Banners on Habr
Target audience coverage with targeting option
sidebar-up
Sidebar top
300×600
coverage 3 mil/week
sidebar-down
Sidebar bottom
300×300
coverage 2 mil/week
in-post-feed
Inside feed
780×200
coverage 2 mil/week
mobile
Inside feed (mobile)
300×250
coverage 7 mil/week
mobile
Combo
Maximum efficiency of the advertising campaign. Two banners displayed at the same time.
300×600 + 780×200
coverage 3 mil/week
Banners on Habr. Q&A
Attracting additional traffic with Habr. Q&A
sidebar-right
In the sidebar
300×600
coverage 1,2 mil/week
in-questions-feed
In the questions feed
780×200
coverage 1 mil/week
Markups
Target audience coverage
Targeting CPM
Geotargeting
Moscow
20%
St. Petersburg
15%
Other regions
10%
Frequency
Less/more than 3 impressions to unique user per day
10%
Hub (flow) targeting
Development
50%
IT hard professions
40%
Digital profession
30%
Management
40%
Nonfiction
10%
Other targetings
OS
10%
Browser
10%
Device type
10%
Targeting
Weekdays only
10%
By hours
15%
Seasonal markups
March
1,1
April
1,1
June
1,1
October
1,1
November
1,2
December
1,2
Application
Order media advertisement
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Contact Us
If you have any questions, write to:
adv@habr.team
Office
105082, Moscow, Spartakovsky pereulok, 2, bld. 1, section 3,
Habr LLC
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