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Native
Projects on Habr

Native projects on Habr are brand-building publications — from in-depth longreads to interactive video broadcasts

Formats to showcase your IT brand

Goals

Our native projects help companies strengthen their IT brand, join the tech community, and attract loyal job applicants.

Building and strengthening your IT brand

The strength of an IT brand reflects how attractive a company is as an employer for tech professionals. We help companies attract and engage tech talent on Habr

Building reputation within the IT community

On Habr, companies share real stories about overcoming challenges and achieving results. These stories are invaluable — they resonate with the audience and contribute to Habr’s global knowledge base

Attracting an expert audience

Each story published on Habr is unique. Many benefit not only individual specialists but also the broader industry. Deep expertise and detailed insights are core to Habr content — sparking engagement and attracting more professionals to your company

Commitment to true native principles

Native publications on Habr never push direct advertising or overt selling. Instead, they subtly shape and maintain a company image that supports business goals and builds audience loyalty

Formats.
Text formats

Sponsored article

Ideal for deep, longform stories. A hybrid between a blog article and a landing page, featuring rich topic coverage, multiple experts, strong visual design, and active promotion on Habr

Collection

When you want to focus on core themes. A curated selection of articles and materials that explore a topic in depth and reveal new insights. A collection strengthens your company’s expert and educational image

Mega test

An easy way to start a dialogue with the community. An interactive format that helps gather objective feedback and opinions from the IT audience

Mega quest

A gamified project designed to capture audience attention. We create fictional universes with characters and storylines, then integrate native ideas into them. These projects spark curiosity, drive engagement, and support brand and image goals

Comic

A visual storytelling format that offers a fresh perspective on your projects and attracts attention to your company

Blog Content

Ideal for supporting and growing your IT brand. Regular publications keep your audience engaged. We can develop a full presence strategy on Habr or a focused content plan to increase awareness, strengthen loyalty, and attract top professionals to your company

Comprehensive formats

Strategy

A communication strategy is a comprehensive view of your company and its media presence. We analyze the media landscape — online media, social networks, and job platforms. We evaluate data, identify strengths and weaknesses of your IT brand, and propose a core content idea with development directions and specific topics.

Combo

A multi-channel communication project. Build your own success combo: assess your product with an IT audience survey, present the results in a sponsored article, and discuss the outcomes with experts from other companies and the Habr community in a webcast

Seasons

Habr constantly evolves, and audience interests change. Seasons attract authors and readers to relevant topics through themed article competitions. A season sponsor positions itself as an expert in the selected field and rewards top Habr authors

Video formats

Webcast

An interactive live broadcast for the Habr social media audience featuring experts from companies and the community. The goal of a live session is to share real cases, discuss solutions to complex challenges, gather feedback, and build dialogue with the community

Broadcast

We make the Habr audience part of any event through video streams on our social media, increasing visibility with additional promotion. We can tell the story of your event not only to those who prefer watching and listening, but also to those who prefer reading

Stages
of the project

Habr is one of the largest communities of professionals passionate about technology, science, and business. They share experience, look for jobs, ask questions, or simply come for inspiration

[ 1 ]

Client request

[ 2 ]

Terms discussion

[ 3 ]

Proposal preparation

[ 4 ]

Project launch

[ 5 ]

Project implementation

[ 6 ]

Content approval

[ 7 ]

Publication

Request a project

Text formats
Comprehensive formats
Video formats
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Contacts

Have questions?
Reach out to our managers at

corp@habr.team