Corporate

blogs

Your brand at the heart of the IT community
figure
came
I came
Start a Habr blog and ponder over the themes that you will cover
told
I told
Write about your achievements and failures, share tips and interesting stories
impressed
I impressed
Win the users’ affection and become an important part of the IT community
About project
Habr is the largest IT community. Corporate blog will grant you access to the IT audience and help become a part the community
20
largest Runet companies have been keeping their blogs on Habr for more than 10 years
11 000 000
unique readers monthly
350
companies run corporate blogs on Habr
75 %
of registered users are middle and higher grade developers
Goals
What a blog ensures
/ 01
Image
IT specialists will get to know that your company has a friendly and modern IT team.
/ 02
Boosted IT-brand
Specialists will understand that they want to work in your company when you tell more about yourself.
/ 03
Solved HR issues
Your will receive more job application for your vacancies from the specialists you need.
Formats
How we do it
Corporate blog is a dialogue with the community. But what to talk about? We have proven ideas:
/ 01
Stories about interesting projects
/ 02
Data scientist investigations
/ 03
Tales from the IT specialists’ life
/ 04
Announcements of interesting events
/ 05
Development backstage
/ 06
Useful tutorials
Adaptation
We will help you launch by
analyze
Analyzing
We will make quantitative and qualitative review of the competitors’ blogs and a detailed report.
hint
Giving pointers
We will examine your content plan and provide recommendations using the very first article as an illustration.
teach
Teaching
We will arrange master classes for your authors and demonstrate how to develop a blog properly.
statistics
Providing statistics
We will share all the web analytics, help monitoring company rating and its dynamics.
Examples
Corporate blogs
Corporate blogs helped these companies to become an important source of professional experience in the modern IT community. They built the right communication with the audience and participate in Habr events.
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10/10
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Dodo Engineering
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Web development

Software

Mobile technology

Blog Formula
IT rules the entire business: blameless culture + no bullshit. First person blog ran by developers
Achievements

Winner in «The Best Corporate Blog» nomination of the «Technotext-2020» award

Every 5th post generates at least 100 comments.

Mail.ru Group
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Mobile technology

Web services

Games and entertainment

Blog Formula
Utility is crucial. Unique technical cases told by specialist for specialists.
Achievements

173 Habr authors work in the company

150,000 — 200,000 blog visitors every month

RUVDS
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Communications and telecommunications

Domains and hosting

Web services

Blog Formula
DIY culture with a nostalgia hint + respect for the engineering mindset.
Achievements

About 350,000 article readers per month

More than 550 comments per week

Selectel
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Hardware

Communications and telecommunications

Domains and hosting

Blog Formula
Popular science is power! Daily news from the science and technology world in down-to-earth presentation.
Achievements

Top 2 among corporate blogs

The company employed several dozen authors with professional expertise

Rostelecom
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Software

Communications and telecommunications

Web services

Blog Formula
IT brand is the staff of life. Product blog of the largest state corporation.
Achievements

111 articles published

Exponential rating (Habr index) growth over the past six months

«Blog — Big Data Expert» and «Blog — Digitalization Expert» nominee of the «Technotext-2020» award

Флант
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Consulting and support

Web services

DevOps

Blog Formula
Articles on company-specific technologies written by engineers.
Achievements

Blog was founded in 2017, and already in 2020 got «The Best Corporate Blog» achievement

Flant employees are the top authors of a number of Habr hubs (e.g., Kubernetes and DevOps)

Ranks among Top 20 by Habr rating

LANIT Group
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Software

Hardware

Consulting and support/p>

Blog Formula
Blog covering all IT facets, from company cases and news to book reviews and pop culture.
Achievements

Consistent publications every week

Explosive blog popularity growth (got into Top 20 just in first six months)

Ranks among Top 10 corporate blogs on Hab

38,000 subscribers

Tutu.ru
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Web development

E-commerce

Web services

Blog Formula
Comprehensive look at travel: IT, usability, nonfiction about transport and the world.
Achievements

Informative materials for readers with different field of expertise

74,000 subscribers (2nd most subscribed blog among Top 20 corporate blogs)

«The Best Corporate Blog — 2020» achievement

Sberbank
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Software

Mobile technology

Web development

Blog Formula
More than just a bank: showing our expertise in IT through the achievements and cases of our developers. The booster-blog where we publish articles from the devs of different specialities.
Achievements

One of the 2020 most successful blogs — two articles with approximately 130 thousands of views each and four more with over than 20 thousands

Ozon Tech
Registrations on Habr
Blog posts
Post views
Comments on publications
Top 3 Blog Themes

Web development

E-commerce

Web services

Blog Formula
Everything as code: minimum manual actions, maximum automation. Blog of the Russia’s leading e-com.
Achievements

Ranks among Top 20 by Habr rating

73 articles published

«Blog — Programming Expert» and «Blog — DevOps Expert» nominee of the «Technotext-2021» award

Tariffs
Pricing plans
We offer two pricing plans for the blog development. «Business» plan provides for up to 7 additional options, while ambitious «Giant» plan involves up to 16 options.
Resident of Russia Non-resident of Russia
Price list for residents of Russia Price list for non-residents of Russia
Giant
15 tariff options
section-arrow
«Communication with the users» 6

In two languages:

Company description

Publication of posts

Publication of news

Deferred publication
No third-party advertisements
Management of employees’ rights in a blog
«Increased awareness» 6

Widgets:

Standard widgets

20 Custom widgets

10 Mobile app widgets

2 Statistics trackers: Google Analytics and Yandex.Metrika
Tracking readers of posts
Corporate blog branding
«Successful blog launch» 3
(services for new customers)
Group webinar on Habr for up to 5 persons
3 months 6 months 12 months
3 mon 6 mon 12 mon
1 additional option
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«Blog development» 1
6 additional options
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«Blog development» 2
«Post Promo» 1
Announcement of post in Habr social media (FB, VK, Twitter, TG)
«Event Promo» 1
200K views of event announcements with banners
«Event Promo» 1
200K views of event announcements with banners
«Мотивация хабраавтора» 2
5 additional author invites (for renewals*)
Group webinar on content for authors or «PRO blog» group webinar on Habr (for renewals*)
16 additional options
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«Blog development» 5
Workshop on corporate blog creative
One post about corporate blog in social media
«Post Promo» 3
Placement in a promo block for 1 week
Placement in «Reading Now» block for 5 days
Announcement of 2 posts in Habr social media (FB, VK, Twitter, TG)
«Event Promo» 1
400K views of event announcements with banners
«Event Promo» 1
400K views of event announcements with banners
«Habr Author Encouragement» 7
Participation of 2 company employees in «Content code» course
10 additional author invites (for renewals*)
A gift from the «Habr Author’s Kit»
Right to use Habr logo on one event
Webinar on content for authors (up to 30 participants)
«PRO blog» group webinar on Habr (for renewals*)
Masterclass for 1 author (1 out of 4 a year)
RUB 165,000 before VAT
RUB 198,000 including VAT
Business
13 tariff options
section-arrow
«Communication with the users» 6

In two languages:

Company description

Publication of posts

Publication of news

Deferred publication
No third-party advertisements
Management of employees’ rights in a blog
«Increased awareness» 4

Widgets:

Standard widgets

2 Custom widgets

5 Mobile app widgets

1 Statistics tracker: Google Analytics or Yandex.Metrika
«Successful blog launch» 3
(services for new customers)
Group webinar on Habr for up to 5 persons
3 months 6 months 12 months
3 mon 6 mon 12 mon
1 additional option
section-arrow
«Blog development» 1
3 additional options
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«Blog development» 1
«Event Promo» 1
100K views of event announcements with banners
«Habr Author Encouragement» 1
Group webinar on content for 2 authors
8 additional options
section-arrow
«Blog development» 2
«Post Promo» 2
Placement in a promo block for 1 week
Announcement of 1 post in Habr social media (FB, VK, Twitter, TG)
«Event Promo» 1
200K views of event announcements with banners
«Event Promo» 1
200K views of event announcements with banners
«Habr Author Encouragement» 3
Participation of 1 company employee in «Content code» course
5 additional author invites (for renewals*)
Webinar on content for 3 authors
RUB 110,000 before VAT
RUB 132,000 including VAT
Contact Us
If you have any questions, write to:
corp@habr.team
Office
105082, Moscow, Spartakovsky pereulok, 2, bld. 1, section 3,
Habr LLC
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