Service
Targeted advertising on Habr will help you to promote your projects and products straight to your audience within the biggest IT-community
Task examples
What does media advertising give?
/ 01
Solving HR tasks
on Habr
on Habr
Target vacancies advertising to the target IT audience in relevant Hubs. Do you need a C++ developer? The banner will be placed only in the relevant hub.
/ 02
Event announcement
Tell about your event to those who actually need it. For instance, if your conference is held in Kazan, we will target Tatarstan and neighboring regions.
/ 03
B2B promotion
Tell other companies about your products and services. We will place the banner in the relevant stream: for example, in «Management».
/ 04
B2С promotion
Pitch your services and products. Do you have an Android app? We will show advertising on Android devices only.
Process
How do we do that?
Advertising campaign preparation
Detailed media plan
We will prepare a detailed media plan specifying free traffic forecast, and estimate clicks number and coverage.
CTR forecast
We have a great number of cases involving your competitors, that will serve as a basis for our CTR forecast.
Targeting
Impressions can be targeted by: geography, hubs, daypart, gadgets, OS and frequency.
Impression guarantee
Unlike programmatic advertising, we guarantee impressions. You will get every impression you bought.
Fast placement
We will place your banner within 24 hours, if it meets the requirements.
Advertising campaign
No bots
Advertising is invisible for bots. The system detects bots by fraud-specific cookies.
Guaranteed coverage
We can guarantee 30,000 Habr users coverage for the minimum budget of RUB 96,000. The coverage grows with the budget.
Continuous campaign
You will not have to stop the campaign until additional documents signing, if you decide to change the number of impressions.
Easy pause
At your wish we will pause your impressions within one hour.
Edition available
You even can replace a creative or add a new one during ongoing advertising campaign.
Analytics
Automated A/B testing
Automatic A/B testing: you can download several creatives at once, and the system will choose the most efficient one.
Budget rellocation
We track your campaign efficiency: if a banner space out of several ones used in the advertising campaign proves to be more efficient, we will prompt you to redistribute the budget to its benefit.
Daily reports
Daily statistics of impressions/clicks for each banner: you will be able to get reports both during the campaign and when it ends.
Data stored
Campaign analytics will be accessible even in a year. Upon relaunch, we will consider data obtained during your previous campaign.
Google and AdFox reports
We can provide you all available reports from systems above.
Banners on Habr
Target audience coverage with targeting option
Sidebar top
Sidebar bottom
Banners on Habr. Q&A
Attracting additional traffic with Habr. Q&A
In the sidebar
In the questions feed
Markups
Target audience coverage
Targeting CPM
Geotargeting
Geotargeting to Moscow or other capitals
20%
Geotargeting to Saint‑Petersburg or major cities
15%
Geotargeting other
10%
Frequency
Less/more than 3 impressions to unique user per day
10%
Hub (flow) targeting
Development
50%
IT hard professions
40%
Digital profession
30%
Management
40%
Nonfiction
10%
Other targetings
OS
10%
Browser
10%
Device type
10%
Targeting
Weekdays only
10%
By hours
15%
Seasonal markups
March
1,2
April
1,2
June
1,1
September
1,2
October
1,2
November
1,3
December
1,3
Application
Order media advertisement
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