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Workshops
and courses

Prepare for effective engagement with the IT community. We offer foundational programs for beginners and advanced tracks for experienced bloggers who want to level up

Become part of the IT community

Request training

Metrics
of engagement

Habr courses and workshops are led by experts from the Habr Content Studio. We’ve built great content ourselves — now we share that expertise

30 years of experience

Combined experience of Habr Content Studio experts. We have delivered projects for nearly all leading IT companies

63 companies

Have completed our training programs, including Dodo, Megafon, YooMoney, Gazprombank, NSPK, GetCourse, Deutsche Bank, Badoo, Citymobil, Magnit, and Huawei

65%
of clients

Have purchased more than one course. Companies return for new knowledge to elevate their Habr blog to the next level

Stages
of training

The IT community is a unique world. Habr courses help your company become part of it and move the audience forward

We teach your employees
to write

Every second participant of the “Content Code” course completes the program with a publication-ready article

We show how to improve your blog

Content trends constantly evolve. We analyze Habr and explain what resonates with the audience today

We explain how to build community engagement

You will learn how to develop a strategy, work with a content plan, and promote your Habr blog effectively

We strengthen author motivation

Many professionals who could become technical authors hesitate to write. We help overcome this barrier

Formats.
Basic programs

Foundations of content marketing.
These programs help overcome the fear of a blank page, understand what works on Habr, master the structure of a strong article, and publish your first text

Seminar «How to write on Habr»

Introductory seminar. Train up to 30 in-house technical authors quickly. Participants learn where to find topics, how to stay motivated, structure an article, choose the right time to publish, and engage with the audience afterward

for IT professionals, PR managers, HR professionals, marketers, developer relations managers, and CTOs
online / offline
1 hour
up to 30 participants

Course «Content code»

Extended foundational course.
You gain up to 20 trained authors with publication-ready articles. Deep dive into structure, style, tone of voice, workflows, Habr audience interests, case studies, insights, and platform analytics

practice: each active participant creates up to 2 articles under the supervision of Content Studio experts
for company employees ready to write and learn — your future authors
online / offline
6 hours over 2.5 weeks
up to 20 participants

Advanced programs

Help good authors become outstanding.
Designed for those who already know the basics and want to take their blog to the top rankings and gain maximum attention from the IT audience

Seminar «PRO blog»

Content Studio experts explain what and how to write today. Participants explore competitor case studies, learn the latest Habr trends, and understand how the audience has evolved and which new formats can be used to promote a blog

for blog managers, strategists, and content planners
online / offline
1 hour, once per quarter
up to 30 participants

Course «Content code PRO»

Advanced in-depth course. You develop expert authors who understand how to select topics for a target audience, create formats, manage article lifecycle, visualize information, collaborate effectively, extract insights from subject matter experts, and handle criticism constructively. Advanced content marketing in practice

practice: each participant completes up to 2 publication-ready articles
for those already familiar with Habr who want to grow as technical authors
online / offline
6 hours, 2.5 weeks
up to 20 participants

Brainstorm

Creative session with Habr experts to master advanced topic generation techniques. Authors learn to think outside the box and discover new ways to transform their expertise into compelling article topics

for experienced authors seeking creative momentum
online / offline
1 hour
up to 10 participants

Custom programs

Custom webinars

Webinars tailored to your business goals. We can adapt our programs to your company’s needs or design a completely new course for Habr

a seminar series focused on motivating technical authors
a course on building an editorial team that consistently produces high-quality content
a seminar dedicated to niche topics (cloud computing, server maintenance, etc.)

Request training

Blog status
Training format
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Contacts

Have questions?
Reach out to our managers at

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